Applied One

Role: Director, Writer

UBC Faculty of Applied Science has a vision. Applied One.

To support communicating that vision to key proponents, I developed scripting and narrative, navigating complex and competing narratives to bring a story that reflects the many different proponents and stakeholder that will define success for Applied One.

Creation: CBC

Role: Director

A short documentary exploring creatively with Evan Berndt how music starts as a thread in ones mind and eventually becomes not only sound, but movement.

William Azaroff for OneCity

Role: Director, Writer

Every campaign needs a launch video that can tell the story and vision of the candidate.

For William Azaroff, we wanted to create a sense of forward movement, so we got William moving. OneCity Vancouver is a progressive party that deeply believes Vancouver needs change, so the goal was to communicate that sense of bouyant optimism, backed by pragmatic experience.

Haven

Role: Director, Writer

UBC’s Faculty of Applied Science attracts students from all over the world. In the turbulent environment of 2025, UBC represents a safe haven in the world for international students to study, grow and become who they are.

Animation

Role: Director

Explaining complex and multi-faceted information is a challenge, especially when it’s just one part of a complex process. 

We broke down what applying to the Masters of Engineering looked like in a multi-part informational animation, and brought that to life for email campaigns, website explanations, and other collateral uses. This is just one of those pieces. 

GTA Racing Experience

Role: Director

What do you do when a small business comes to you with a few cars and a dream? This ad was created to support GTA Race Experience’s online advertising on Youtube. The company creates unique experiences for everyday folks to get behind the wheel and race on track at the kind of speeds that scare people.